The following is the [XGNews]: Caroline, global advertising director of Facebook, announced her resignation recommended by xgapn.com.
Carolyn Everson, Facebook’s advertising director, announced her departure on Wednesday, according to reports.
“We wish Caroline every success when she opens a new chapter,” a Facebook spokesman said in a statement. We appreciate her contribution. “
Iverson, who has been with Facebook for more than 10 years, left as vice president of the company’s global business group. Last summer, more than 1000 advertisers boycotted Facebook for fear that it was not doing enough to fight hate speech. At that time, Caroline was the company’s main spokesman.
Nicola Mendelsohn, head of the global business group Europe, Middle East and Africa, will replace Caroline as interim head of the global business group, which he has been with for eight years, Facebook said.
Darren d’altorio, head of social services at wpromote, a digital marketing company, said the challenge for Mendelssohn and his team is to bring innovation into Facebook’s advertising business, and they have lagged behind tiktok, which focuses on service content producers, and snapchat, which invests heavily in augmented reality technology.
Facebook is still the platform of choice for advertisers because of its huge scale and audience reach, but “you can’t always lie on the credit book,” he said.
Facebook has recently undergone a succession of personnel changes. The company announced last week that Marne Levin, its vice president of global partnerships, will be its first chief business officer.
Earlier this year, David Fischer, Iverson’s boss and Facebook’s chief revenue officer, announced that he would leave the company by the end of 2021. Fisher is primarily responsible for the company’s advertising business and manages its global sales and marketing team.
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